Media and advertising

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mass means of communications
above-the-line
Using just ______ to promote a product is not enough anymore.
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ATL
above-the-line
Using just ATL to promote a product is not enough anymore.
promotional message the recipient is unaware of
The amount of hidden advertising in the Bond films may come as a surprise.
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hidden advertising
The amount of hidden advertising in the Bond films may come as a surprise.
out-of-home products and services determined by some as non-traditional or alternative media
I never knew that putting up posters in metro carts is called ______!
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ambient media
I never knew that putting up posters in metro carts is called ambient media!
short song or tune used in advertising and for other commercial uses
McDonalds' "I'm lovin it" is one of the most famous ______ ever.
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jingle
McDonalds' "I'm loving it" is one of the most famous jingles ever.
usage of an appropriate media mix in order to achieve desired and optimum outcomes from the advertising campaign
Failure of ______ is a failure of all our efforts.
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media strategy
Failure of media strategy is a failure of all our efforts.
advertiser's point of view about a social or political issue or a matter of public interest
______ are great for promoting products in any publication, from your local newspaper to The Times magazine.
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advertorial
Advertorials are great for promoting products in any publication, from your local newspaper to The Times magazine.
one view or display of an ad
We expect an increase in unique viewer ______.
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impression
We expect an increase in unique viewer impressions.
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