Market

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process by which the supply of products is traded is equated to the demand without leftovers
______ is a technique that helps avoid waste and leftovers.
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market clearing
Market clearing is a technique that helps avoid waste and leftovers.
process of dividing a market of potential customers into segments based on different characteristics
Market segmentation may vary depending on the product, even under the same brand.
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market segmentation
Market segmentation may vary depending on the product, even under the same brand.
marketing strategy in which advertising efforts are focused on a small group of highly targeted consumers
Do you think we should focus on ______ rather than go broad?
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micromarket
Do you think we should focus on micro market rather than go broad?
small but profitable segment of a market suitable for focused attention by a marketer
There's a ______ for facilitating tours to Antarctica.
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market niche
There's a market niche for facilitating tours to Antarctica.
marketing environment of a company, directly affecting it, e. g employees, competitors and clients
______ affect all of the stakeholders, including the suppliers.
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micro environment
Microenvironment affect all of the stakeholders, including the suppliers.
developing an already existing market
You can try _____ and increase sales by putting what you already have into a new market.
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market development
You can try market development and increase sales by putting what you already have into a new market.
increasing the market share of a particular product or service
We should ditch ______ and explore new options for development.
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market penetration
We should ditch market penetration and explore new options for development.
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"Marketing vocabulary"
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Kursen innehåller även följande uppsättningar av flashcards:

Basic conceptsDigital marketingMedia and advertisingSalesBrandsMarketing tools and techniquesCustomerCompetitionPrice and demandDiscounts and promotionsProductDistribution and logisticsFinance and ratiosTrend

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