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Fråga		Svar
market börja lära sig		all the potential customers share a particular need or want
marketing börja lära sig		the process of developing, pricing, distributing and promoting the goods or services that satisfy such needs
marketing combines 6 börja lära sig		research, product development, distribution, advertising, promotion, product improvement
6 P börja lära sig		product, price, promotion, place, packaging, ppl
market leader börja lära sig		firm with a much larger market share than its competitors
market challenger börja lära sig		a company that number two in an industry, but which would like to become nr1
market follower börja lära sig		a smaller company in an industry, more or less content with its existing market share
market nichers börja lära sig		small, specialised companies, which target segments within segments
monopoly börja lära sig		a market in which one single producer can fix an artifically high price
oligopoly börja lära sig		a market dominated by a few large suppliers and which it is hard for new companies to break into
cartel börja lära sig		a group of companies which chose to collaborate by sharing out markets, co-ordinating their prices and so on
dominant-firm oligopoly börja lära sig		a situation in which the market leader can determine the price that its competitors can charge
natural monopoly börja lära sig		a market in which it is normal to have only one supplier -e.g. utilities such as water and sewage
differential advantage börja lära sig		a feature that makes you stand out
selling point börja lära sig		feature which makes your product sell well
point of sale börja lära sig		place where we sale
market driven economy börja lära sig		an economy controlled by market forces rather than by government action
price skimming börja lära sig		a product pricing strategy by which firm charges the highest initial price that customers will pay
product life cycle börja lära sig		introduction, growth, maturity, decline
economies of scale börja lära sig		a proportionate saving in costs gained by an increased level of production
market penetration strategy börja lära sig		selling the product at as low a price as possible in order to attain a large market share
product recall börja lära sig		request from a manufacturer to return a product after the discovery or safety issues
undercover marketing börja lära sig		marketing in which customers do not realize they are being marketed to
e-marketing börja lära sig		using electronic media like email or SMS to promote products
direct marketing börja lära sig		promoting products to target customers, eg through addressed mail
product placement börja lära sig		putting products or references to product in media like films
viral marketing börja lära sig		marketing that spreads from consumer to consumer, often online
advertising börja lära sig		persuading ppl to buy a product or service by announcing it on eg TV
4 C börja lära sig		customer solution, cost, convienience, communication
mix coherency börja lära sig		refers to how well the components of the mix are blended together
mix dynamics börja lära sig		refers to how the mix is adapted to a changing business environment
determining market segmentation börja lära sig		is about adapting the marketing mix to different customer subgroups

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