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Fråga		Svar
marketing mix börja lära sig		the combination of actions a company uses when selling a product or service
marketing strategy börja lära sig		a detailed plan created by companies to encourage customer to buy their products
market penetration börja lära sig		a process in which a product or brand becomes bought, used, or known by more and more people
market segmentation börja lära sig		the dividing of all possible customers into groups based on their needs, age, education, income, etc.:
product placement börja lära sig		a way of advertising a product by supplying it for use in films or televisionprogrammes
product portfolio börja lära sig		assortment of something that is made to be sold
product feature börja lära sig		selling point
customer profile börja lära sig		a description of a business's typical customers/ detailed information about a particular customer
customer retention börja lära sig		the fact of keeping a customer for a period of time
customer base börja lära sig		the people who buy or use a particular product or service
brand positioning börja lära sig		a company's decision about how a product is marketedin relation to its other products, and to competitors' products
brand identity börja lära sig		a set of ideas and features that a company wants people to connect in their minds with its products or brand
brand extension börja lära sig		the process of using an existing brand name to introduce new products or services
up-market börja lära sig		Upmarket goods and products are of very high quality and intended to be boughtby people who are quite rich
questionnaire börja lära sig		a list of questions that several people are asked so that information can becollected about something
focus group börja lära sig		a group of people who have been brought together to discuss a particular subjectin order to solve a problem or suggest ideas
promotion börja lära sig		activities to advertise something
survey börja lära sig		to ask people questions in order to find out about their opinions or behaviour:
market sector börja lära sig		a part of an industry, or a group of customers, products, etc. that are similar in some way
market research börja lära sig		the collection and examination of information about things that people buy or might buy and their feelings about things that they have bought
market segment börja lära sig		a group of possible customers who are similar in their needs, age, education, etc.
market niche börja lära sig		an opportunity to provide a product or service that no other company provides
domestic market börja lära sig		number of customers who buy or may buy products and services offered bycompanies within their own country
launch a product börja lära sig		begin selling some product
introduce a product börja lära sig		to put something into use, operation, or a place for the first time
bring out a product börja lära sig		begin selling some product
withdraw a product börja lära sig		stop selling some product
free sample börja lära sig		a small amount of product to be given out to people to encourage them to buy a product
discount börja lära sig		to reduce the price of something
slogan börja lära sig		a short easily remembered phrase, especially one used to advertise an idea or a product
retailer börja lära sig		a person, shop, or business that sells goods to the public
exporter börja lära sig		a person, country, or business that sells goods to another country

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