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Fråga		Svar
the tendency to always buy a particular brand börja lära sig		brand loyalty
the ideas and beliefs people have about a brand börja lära sig		brand image
using an existing name on another type of product börja lära sig		brand stretching
how familiar people are with a brand (or its logo and slogan) börja lära sig		brand awareness
the title given to a product by the company that makes it börja lära sig		brand name
the introduction of a product to the market börja lära sig		product launch
the length of time people continue to buy a product börja lära sig		product lifecycle
the set of products made by a company börja lära sig		product range
when products are used in films or TV programmes börja lära sig		product placement
the use of a well-known person to advertise products börja lära sig		product endorsement
the best-selling product or brand in a market börja lära sig		market leader
information about what consumers want or need börja lära sig		marker research
the percentage of sales a company has börja lära sig		market share
the second best-selling product or brand in a market börja lära sig		market challenger
customers of a similar age, income level or social group börja lära sig		market segment

Brand management