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A brand börja lära sig		is a name given to a product by a company so that the product can easily be recognized by its name or its design. A brand is a set of association in the mind of the consumer.
Brand name börja lära sig		is the tittle given to a product by company that makes it.
Brand awareness börja lära sig		it is how familiar people are with a brand (or its logo, slogan).
Brand loyalty börja lära sig		is tendency to always buy a particular brand.
Brand image börja lära sig		means the collection of ideas and beliefs that people have about the brand.
Brand stretching börja lära sig		is using an existing name on another type of product.
Product placement börja lära sig		is when products are used in films or TV shows, TV programmes.
Product endorsement börja lära sig		is use of the well-known person to advertise a product. Famous people say in an advertisement how good they think it is. People will buy the product because they like or trust the person.
Product launch börja lära sig		is the introduction of a product to the market. It is when we show or make a new product available for sale for the first time.
Product lifecycle börja lära sig		is the length of time people continue to buy a product.
Product range börja lära sig		is the set of products made by a company.
Market leader börja lära sig		is the best-selling product or brand in a market.
Market challenger börja lära sig		is the second best-selling product or brand in a market.
Market segment börja lära sig		means customers of a similar age, income level or social group.
Market share börja lära sig		is the percentage of sales a company has.
Market research börja lära sig		means information about what consumers want or need.
Durable börja lära sig		if something is durable, it lasts a long time, even if it is used a lot.
Fake börja lära sig		a copy of an original product that is intended to deceive people into believing it is the real one.
Logo börja lära sig		a design or way of writing its name that a company uses as its official sign on its products, advertising.
Packaging börja lära sig		material, boxes used for wrapping goods to protect them
Reliable börja lära sig		someone or something that is reliable can be trusted or depended on.
A downmarket product börja lära sig		means a cheap product or a product of low quality.
Upmarket börja lära sig		involving goods and services that are expensive and perhaps of good quality.
Focus group börja lära sig		is a group of customers brought together by a company to help it do market research. The customers are asked to discuss their feelings and opinions about products, advertisements, companies, etc.
Target group börja lära sig		is a limited group of people or area that plane, idea, product is aimed at.

BRAND - DEFINITIONS

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