→ Advertising → Börja lära dig / Ladda ner MP3 Flashcards

Fråga		Svar
ad blocking börja lära sig		the use of a computer program to prevent advertisements from being displayed on a screen, for example when you visit a website
advertising agency börja lära sig		a company that produces advertisements
advertising campaign börja lära sig		a planned series of advertisements that will be used in particular places at particular times in order to advertise a product or service and persuade people to buy it or use it
adware börja lära sig		software that automatically puts advertisements onto a computer screen when a person is using the internet
alliteration börja lära sig		repetition of a sound
alluring börja lära sig		attractive; also fetching
banner börja lära sig		an advertisement that appears across the top of a page on the internet or in a newspaper
bargains galore börja lära sig		a huge number of products on sale at ridiculously low prices
billboards börja lära sig		(US) very large boards used for advertising
hoardings börja lära sig		(UK) very large boards used for advertising
blatant lie börja lära sig		very obvious and intentional lie
bombard börja lära sig		to do something too often or too much, for example criticizing or questioning someone, or giving too much information
brainwash börja lära sig		to make someone believe something by repeatedly telling them that it is true and preventing any other information from reaching them
brand börja lära sig		a type of product made by a particular company and sold under a particular name
brand awareness börja lära sig		the degree to which people are familiar with or prefer a particular brand
catchy jingles börja lära sig		easy to remember tune or song
classified ads börja lära sig		a small advertisement that you put in a newspaper or a magazine, usually because you want to sell or buy something or to find or offer a job
clickbait börja lära sig		content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page
commercial break börja lära sig		a short interruption of a television or radio programme to broadcast advertisements
consumer goods börja lära sig		products that people buy for their own use
creative brief börja lära sig		a document that gives details of what should be considered when something is being designed or advertised
direct mail börja lära sig		the activity in which companies or organizations write to people to try to persuade them to buy their product or give money, etc.
direct marketing börja lära sig		the activity of marketing products and services by communicating directly with consumers by phone, mail, or on the internet
fetching börja lära sig		attractive; also alluring
flyers börja lära sig		sheets of printed information advertising something
good/best value for money börja lära sig		(UK) used in reference to something that is well worth the money spent on it
implicit börja lära sig		suggested but not communicated directly
in the lap of luxury börja lära sig		in a very luxurious way
informative börja lära sig		providing a lot of useful information
innovative börja lära sig		original and interesting
logo börja lära sig		a design or symbol used by a company to advertise its products
mail shot börja lära sig		the posting of advertising or similar material to a lot of people at one time
marketing strategy börja lära sig		a plan of action designed to promote and sell a product or service
misleading börja lära sig		causing someone to believe something that is not true
opulent börja lära sig		rich and special (relating to lifestyle)
to plug börja lära sig		to advertise
pop-up advertisements börja lära sig		an ad that displays in a new browser window
positioning börja lära sig		the way that customers think about, or the way that a company wants customers to think about, a product in relation to similar products or to competitors' products
product endorsement börja lära sig		the fact of a famous person appearing in an advertisement saying that they use and like a product
product placement börja lära sig		a way of advertising a product by supplying it for use in films or television programmes
proven börja lära sig		shown by research
rock-bottom prices börja lära sig		extremely low prices
sandwich boards börja lära sig		advertising posters hung at the back and front of a person who then walks around a busy area
sky-writing börja lära sig		words written in the sky using smoke from a plane
slogan börja lära sig		a short easily remembered phrase, especially one used to advertise an idea or a product
social media advertising börja lära sig		a type of digital marketing that utilizes social networks such as Facebook, Twitter, and Instagram to deliver paid ads to your target audience
spam börja lära sig		unwanted email, usually advertisements
sponsorship börja lära sig		the act of providing money for a television or radio programme, website, sports event, or other activity in exchange for advertising
state-of-the-art börja lära sig		use the very latest technology
subtle börja lära sig		not loud, bright, noticeable, or obvious in any way
sumptuous börja lära sig		rich and special (usually with words relating to food and furnishings)
tantalising börja lära sig		making someone feel excited or attracted by an offer or a suggestion of something that is, in fact, unlikely to happen
target audience börja lära sig		the particular group of people to which an advertisement or a product is directed
text message advertising börja lära sig		a form of marketing that businesses use to send promotions to customers via text messages
to exploit börja lära sig		to use someone or something unfairly for your own advantage; to use something in a way that helps you
to indulge yourself börja lära sig		allow yourself something enjoyable
to pamper yourself börja lära sig		treat yourself to something luxurious
to put/leave other candidates in the shade börja lära sig		make candidates from other courses seem insignificant
to stand out in the crowd börja lära sig		to be noticed
trailers börja lära sig		brief excerpts from a film, TV or radio programme which are used to advertise it
tv commercials börja lära sig		an audio-visual production of not more than one minute in duration made exclusively for advertising or promoting a product or service on television
ubiquitous börja lära sig		(formal or humorous) seeming to be everywhere
unsurpassed börja lära sig		the best there is
USP (unique selling proposition/point) börja lära sig		a feature of a product that makes it different from and better than other similar products and that can be emphasized in advertisements for the product
watch-dog börja lära sig		a person or group of people whose job is to protect the rights of people who buy things and to make sure companies do not do anything illegal or harmful
word-of-mouth börja lära sig		when people hear about something from their friends, people they work with etc
commitment/consistency börja lära sig		(in persuasion principles) once people have made a choice or taken a stand, they are under pressure to behave consistently with that commitment
social proof börja lära sig		(in persuasion principles) a kind of herd behaviour; people assume that if lots of other people are doing something, then it must be okay
reciprocity börja lära sig		(in persuasion principles) a general human quality that makes people return favours
scarcity börja lära sig		(in persuasion principles) the smaller amount of a product is available, the more attractive it may seem
authority börja lära sig		(in persuasion principles) feeling of obligation to people in position of authority or possessing features of authority such as a uniform, etc.
liking börja lära sig		(in persuasion principles) people are more likely to be influenced by the people they like, e.g. people from within their community, friends, etc.

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