5.1 5.3 vocab

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The new product will ........ as a luxury item.
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be positioned – be put in a particular place for a reason
Regular exercise is essential for your physical and mental ........
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well-being – the state of feeling comfortable, healthy and happy
The warm light and soft music made the restaurant look very ........
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inviting – offering an experience that is enjoyable and makes you want to be near it, try it, taste it, etc.
Considering the quality, I think fifty dollars is a ........ price.
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reasonable – fair and sensible
I ...,.... believe his version of the story.
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be inclined to – be likely to do something or behave in a particular way
The advertisement was designed to ....... consumers about the product's benefits.
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mislead – make someone believe something that is not true by giving them information that is false or not complete
It is a ....... that the richest country in the world has such a high poverty rate.
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paradox – a situation that is difficult to understand because it has facts that contradict or are opposite to each other
Offering a limited-time discount is a common sales ........
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tactic – a method that you use to achieve something
She delivered a very ...... speech during the debate.
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persuasive – able to make other people believe something or do what you ask
He tried ...... the teacher by copying the essay from the internet.
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to get one over on someone – to outsmart someone
I don't completely ........ this new management strategy.
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buy into an idea – to be convinced by an idea
The benefits of this medication completely ....... its minor side effects.
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to cancel out – to correct the first action or make it neutral
The cinema uses ....... by pricing the large popcorn only slightly higher than the medium one.
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decoy effect
We might be losing the game, but I'm sure our coach ........
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to have a trick up one's sleeve – to have a plan that has not yet been announced
The company is trying ....... the new market of young professionals.
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to tap into something – to use something to give the results we want
Without a signature, this contract has no .......
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legal standing – ability to be used in a court of law
She is an expert, ........ in international copyright law.
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well-versed in – knowing a great deal about a field
This situation is complicated. There is definitely ...... here.
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more than meets the eye – there is more information than we can see at first
We urgently need a new marketing campaign ....... our sales.
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to boost – substantially increase or improve something
The message of the movie really ....... with teenagers.
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resonates – seems important or appealing to people
If we don't adapt to the changes, our business will .......
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to fare badly – be unsuccessful
It is very ....... to skip the gym and stay in bed today.
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tempting – making you want to have or do something
This exclusive resort ....... wealthy tourists.
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to cater to - to provide a particular group of people with the things they need or want
Practicing every day will drastically ...... of winning the competition.
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to improve the odds – make it more likely that something will happen
Most of our clients ...... our customer service very highly.
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to rate – think that something is good, bad, etc.
The factory is ...... thousands of cheap plastic toys every day.
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to charn out - to produce large quantities of something, especially without caring about quality
The presentation was completely ....... and failed to keep the audience's attention.
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bland – lacking any excitement, strong opinions or special qualities
....... is that we don't have enough money to finish this project.
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the bottom line – the most important thing to consider

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