4.3 vocabulary

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Fail to keep up with others’ progress.
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To lag behind Example: The company must ensure it does not lag behind when developing new digital solutions.
Structured in multiple levels.
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Tiered Example: We proposed a tiered pricing model to make our service more flexible.
Produced unexpectedly.
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Thrown up Example: The pilot project has thrown up several interesting insights.
Highly unconventional.
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Off the wall Example: Although his suggestion sounded off the wall, it led to a breakthrough idea.
A critical moment when rapid decisions are required.
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Crunch time Example: As it is crunch time, we need the whole team to prioritise the proposal.
Contribute jointly to an effort.
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To pitch in Example: If everyone could pitch in, we would deliver the report before the deadline.
Invest large amounts of money in something.
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To plough money into Example: Senior management decided to plough money into upgrading data-security.
Make effective use of something (e.g., creative abilities).
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To tap into Example: The workshop was designed to tap into the team’s collective creativity.

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