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Fråga		Svar
brand stretching börja lära sig		using an existing name on another type of product
brand loyalty börja lära sig		the tendency to always buy a particular brand
brand image börja lära sig		the ideas and beliefs people have about a brand
brand awareness börja lära sig		how familiar people are with a brand (or its logo and slogan)
product launch börja lära sig		the introduction of a product to the market
product lifecycle börja lära sig		the length of time people continue to buy a product
product range börja lära sig		the set of products made by a company
product placement börja lära sig		when products are used in films or TV programmes
product endorsement börja lära sig		the use of a well-known person to advertise products
market leader börja lära sig		the best-selling product or brand in a market
market research börja lära sig		information about what consumers want or need
market share börja lära sig		the percentage of sales a company has
market challenger börja lära sig		the second best-selling product or brand in a market
market segment börja lära sig		customers of a similar age, income level or social group
market follower börja lära sig		a company that follows what the leader in its sector does
peak travel börja lära sig		when the largest number of people are traveling
subsidiary börja lära sig		a company which is at least half-owned by another company
factory / plant börja lära sig		a large builging or group of buildings where goods are made
call centre börja lära sig		an office where people answer questions and make sales over the phone
service centre börja lära sig		a place where faulty products are mended
headquarters / head office börja lära sig		the main office or building of a company
distribution centre börja lära sig		a building from which goods or supplies are sent to factories, shops or customers
warehouse börja lära sig		a building for storing goods in large quantities
outlet börja lära sig		a place through which product are sold
publicity stunt / gimmick börja lära sig		an organized action designed to attract potencial clients' attention
demand börja lära sig		what customers actually want from the market
supply börja lära sig		what the market actually offers to customers
budget börja lära sig		money for an advertising over a particular period of time
marketing mix börja lära sig		a combination of factors that can be controlled by a company to influence consumers to purchase its products, product, price, place, promotion (and packaging)
parent company börja lära sig		a company that created companies under it and controls them
pitch börja lära sig		what the sales rep says to the potential customer
repositioning börja lära sig		changing an image and strategy of brand or product in a market
merchandising börja lära sig		the activity of promoting the sale of goods, especially by their presentation in retail outlets, a range of minor products which all carry the name of a major product
to check in börja lära sig		go to desk at a hotel / airport to say you have arrived
frequent flyer points börja lära sig		award by airlines to reward customer loyalty
lounge börja lära sig		a room in a hotel / an airport where people can sit and relax
upgrade börja lära sig		change to a better seat or level of service
boarding pass börja lära sig		a card you mast show in order to get on a plane
ground staff börja lära sig		all the people who work at an airport, but not the pilots or cabin crew
initiatives börja lära sig		important new plans to achieve an aim
accomplishements börja lära sig		success in doing something
autonomy börja lära sig		independence / freedom to make your own decisions
empowerment börja lära sig		giving people the power to do something
faculty börja lära sig		teaching staff
slogan börja lära sig		a short phrase that is easy to remember
press coverage börja lära sig		newspapers and magazines
design features börja lära sig		an important, interesting or typical part of something
campaign börja lära sig		a promotional, advertising activity over a particular period of time
suppliers börja lära sig		people or companies who / which deliver services
department börja lära sig		a larger organisation is often divided into smaller units, reffered to us...
marketing börja lära sig		matching what the business organization produces with what customers want
niche börja lära sig		a small, specialised part of a market
junk mail börja lära sig		letters about products and services which you haven't ask for and probably don't want
hype börja lära sig		promoting a product or service with exaggerated or intensive publicity
brand börja lära sig		a product which can be recognized by its name
upmarket börja lära sig		aiming at the luxury end of the market
downmarket börja lära sig		aiming at the mass end of the market
sponsorship börja lära sig		supporting a cultural or sporting enterprise in return for advertising
crowded market börja lära sig		one with too many competing products
reposition börja lära sig		change the image of product or service
mailshot börja lära sig		when the same letter is sent to a large number of possible buyers
brochure börja lära sig		a booklet giving information about company's products or services
junky börja lära sig		drug addict
introduction, growth, maturity, decline börja lära sig		particular stages in product's existance consist of...
shareholders börja lära sig		people owning shares in a company
wholesaler börja lära sig		a business selling products to other shops or business, not individual customers
agenda börja lära sig		a plan of the meeting
item on the agenda börja lära sig		a particular point on the plan of the meeting
a red-eye flight börja lära sig		the flight which is very early, at the crack of dawn
a white knuckle flight börja lära sig		the flight which is scary, with turbulences
open ticket börja lära sig		the ticket without specified date of return
a cheaper ticket oprion börja lära sig		the ticket with a discount
to receive a stand-by passenger status börja lära sig		status by which you can fly only if some passenger doesn't show up and his seat happens to be free

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